Live from the Tony Awards
At the Durham Performing Arts Center (DPAC), Taylor requested that she go to the Tony Awards to cover it on social media to help strengthen DPAC’s connection to NYC and enhance their thought leadership in the theater space.
As a result, Taylor was sent to the Tony Awards three times and each year, she made it bigger and better than the previous year.
The first year, she covered just the ceremony on Facebook, Instagram, and Twitter and reached over 70,000 accounts on Twitter and generated over 1 million impressions in one night.
The second year, she covered the ceremony and the Gala across social media.
The third year, after being rejected twice, she got DPAC on the red carpet by leveraging her connections and interviewed 16 Tony nominated/award winning artists.
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Bob Klaus, General Manager, Durham Performing Arts Center
“What a star!
Since 2015, DPAC - the Durham Performing Arts Center in Durham, NC has had the good fortune of having Taylor Zansberg on our team.
She's smart, passionate, cares more than almost anyone and never hesitates stepping up and being part of the solution on special projects, emergency tasks or new initiatives.
Year-after-year at national conferences, my peers from across the country would share their compliments about DPAC's social and digital marketing platforms which Taylor built, managed and improved upon with both creativity and the desire to be among the best.
What also impresses me about Taylor is her desire to learn. She looks at new ideas, immerses herself in new experiences and is open to points of view that range from famous marketing voices (like Seth Godin) to unheralded but brilliant cutting-edge thinkers in new media.
I recommend Taylor in the highest fashion possible and will always be grateful for the time and talents she shared with us.
There's no denying Taylor's importance and contributions which have helped DPAC become one of the most successful live-entertainment centers in America.”
